Incident Communication: Status Pages That Keep Trust
Write clear status updates, timelines, and follow ups for uptime incidents.
By Jordan LeeProduct Manager•Published November 15, 2025•5 min read
Write with clarity
Lead with impact and scope before technical detail.
Use short sentences and time stamps in every update.
Update cadence
- First update within 10 minutes
- New notes every 20 minutes during impact
- Postmortem link within 48 hours
Automate drafts
Pre template common incidents so on call can publish within two clicks.
Mirror updates to email, Slack, and RSS from one place.
Make your status page component names match customer language, not internal service codes.
Close the loop
Add remediation actions and owners to each incident record.
Send a follow up survey to high value accounts to confirm trust.
Article stats
- Author: Jordan Lee
- Role: Product Manager
- Published: November 15, 2025
- Reading time: 5 min
Tags
#status pages#incident communication#uptime
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